JuanToBuild.com was present for the highly anticipated launch of the newest showroom by Dexterton Corporation, the official distributor of the globally renowned, upscale furniture brand, Caracole.
The new showroom, strategically located on Level 4 of the newly opened GH Mall, marks a significant moment for the Philippine design landscape by making Caracole’s distinct, fashion-forward pieces more accessible to architects, designers, contractors, and discerning homeowners.
The grand launch was a well attended affair, attended by Philip Pfeifer, VP of International Sales at Caracole, Ms. Audrey Go of Dexterton Corporation, along with some of the country’s top designers, contractors, and various celebrities and personalities who are fans of Caracole furniture.
Why Caracole is a Statement Brand
Caracole is celebrated worldwide for pushing the boundaries of contemporary luxury furniture. With a global presence spanning 77 countries, the brand’s aesthetic is defined by its unique silhouettes, unexpected material combinations (such as mirrored panels, exotic veneers, and mixed metals), and meticulous craftsmanship that turns every piece into a statement.
The new showroom offers a curated look at Caracole’s diverse collections, providing immersive vignettes that demonstrate how these bold pieces integrate into various upscale residential and hospitality settings.
What Caught Our Eyes
During the grand opening, several pieces stood out as true representations of the Caracole aesthetic, blending innovative design with luxurious materials:
The Naturalist Dining Table: This piece features a striking green-veined onyx table top with clean edges, supported by a combination of metal legs and smoked mirror inlays—a perfect centerpiece for a contemporary dining room.
The Malta King Bed: While available in a regular upholstered headboard, the display featured wing panels that elegantly envelope the bed, creating a dramatic backdrop for the paired Milos Nightstand.
Accent Pieces: The Parallax Chaise, inspired by the continuous lines of a simple paperclip, and the Gelee Accent Chair, featuring playful slinky-like resin tubes for legs, definitely took the center stage and were popular amongst the crowd.
Crescent Armless Sectional Sofa: Arranged in a huge S-pattern, this mid-century modern-style modular sofa took the center stage, showcasing how its modularity allows for endless possibilities in space planning.
Dexterton’s Commitment to Design
Dexterton Corporation reinforces its commitment to bringing global luxury to the local market through this expansion. The decision to open the Caracole showroom in GH Mall, alongside their other specialized brands like Miratap, strategically expands Dexterton’s portfolio reach. This co-location ensures the brands are easily accessible to both new clients and homeowners, while also serving existing design suppliers and decision-makers, allowing local designers to efficiently interact with the pieces and plan for custom client projects.
The New Showroom: A Resource Hub
The GH Mall showroom serves as a dedicated space for designers and clients to experience the quality and scale of the Caracole brand firsthand. It aims to be a resource hub where custom orders can be discussed, finishes can be examined, and large-scale furnishing projects can be finalized.
The opening of the Caracole showroom is a testament to the continued growth and increasing sophistication of the luxury interior design market in the Philippines. Designers and homeowners now have enhanced local access to one of the world’s most distinctive names in furniture.
